Whoever said creativity loves chaos never met a web designer’s client.
It’s common to find hints of innovative anarchy in creative professionals; it could be the way they dress, the look of their office desk, or even their manner of speaking. But one thing you shouldn’t see is a chaotic persona shine through during a client presentation.
While creativity is easiest to conjure up when running wild (literally or figuratively), it’s important to find ways to hone-in inspiration, and organize it into digestible concepts. What good is your amazing idea for a client’s redesign, if the client doesn’t understand your creative vision?
That’s where mood boards come in.
A valuable process for web designers, a mood board is a collection of visual elements that are all related to a central design theme. Designers compile varied components, like photographs, colors, typography, gradients, etc. into one board. The overarching goal is to successfully convey the tone and position of your creative concept to a client.
To help you get started on your path to clear, creative communication, we’ve compiled a short list of the best mood boarding tools you can find online.
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1. MURAL
Described as visual collaboration for creative people, MURAL was born out of CEO Mariano Suarez Battan’s need to collaborate remotely with an interdisciplinary team designing a video game. This online tool offers users a blank canvas, or the choice of several templates to start from. Drag and drop icons, post-its, shapes, and connectors, or select a photo from their extensive visual library (you can also upload your personal finds). Great if you generally want more collaborative online tools at your team’s disposal, as it includes access to several 'mural styles,' like empathy maps and UX workflows. (Free 30 day trial, starts at $12/month)
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If you need a bit more of a structured environment to summon all your creative energy, Style Tiles might be your go-to tool. An online tool that specifically targets those pitching clients web design projects, Style Tiles takes mood boards to the next level. They claim to occupy the the middle ground between mood boards ('too vague'), and mockups ('too precise'). The template allows users to establish a direct connection with actual interface elements, without defining a layout; no dimensions or devices are implied, only that the design will be digital. Great for working with clients who have established brands, Style Tiles even includes a guide detailing best use practices. Dragdis goes a bit further than your typical drag and drop application. The mood board tool helps you not only collect visuals, but links, videos, and text, too. Organize your Internet finds in customizable folders, keep things private, and collaborate with team members, who can see you adding and managing a board in real time. Dragdis even lets you tag other team members on the items you collect, and take notes so you don’t forget those lightbulb moments. You can access the tool on any device, too. (Up to 25 free folders, upgrade to unlimited for $5/month)6. Moodzer
Did we miss anything? Tell us what mood board tools you love using in the comments section below!
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Anastasia is the Editor of Shopify's Web Design and Development Blog. She’s a former journalist and freelancer, and loves chocolate stout beer.
Original article and pictures take cdn.shopify.com site
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