By now, you’re probably getting quite familiar with the ins-and-outs of your Shopify store. You’re getting plenty of value when logged into Shopify, and are able to see important information about your business with just a few clicks.
But what about those little features that could increase your productivity, make your life easier, increase store security, and more? Do you know about them?
That’s why we wrote this post. Today, we’ll take a look at seven awesome features you may not know about for your Shopify store.
1. Get Organized with Customer Groups
Have you ever wanted to segment customers based on things like their purchase activity, location, their account status, and more? With customer groups, you can do that.
Customer groups for Shopify are important as a store owner for a few reasons.
For example, you can segment groups based on a customer’s total spend on your store, and perhaps run a promotion based on that. For instance, if a customer has spent over $100, you could send them a special coupon code – or even a thank you letter in the mail.
Secondly, with customer groups you can export groups and send an email marketing campaign to them specifically. If you wanted to email a segment of customers that live in a specific country notifying them of updated shipping rates, you have the ability to do that too.
For a full walkthrough, be sure to take a look at our official documentation on customer groups.
Consider this: Looking for some email marketing inspiration this holiday season? Be sure to take a look at these email campaigns you can steal.
2. Launch a Collection with Future Publishing
Sometimes you’ll want to publish a product, collection, blog post, or page at a very specific time in the future. Perhaps you know you’ll be launching a fall collection during a live event and won’t have access to your computer at that time.
That’s where future publishing comes into play.
Future publishing allows you to hide parts of your online store until a specific date and time. Your online store will publish the content at the dates and times that you specify.
Want to launch a collection at 11:59pm on a Sunday but can't stay up that late because you have work the next day? No problem. Future publishing takes care of that.
For a full walkthrough, be sure to take a look at our official documentation for future publishing.
Consider this: Take a look at the many different flash sale apps available in the Shopify app store if you're thinking about running a flash sale on a new collection.
3. Use Keyboard Shortcuts to Fly Around Shopify
We're all pretty familiar with standard keyboard shortcuts on our computers - but did you know you can use them in your Shopify admin too? Keyboard shortcuts in your Shopify admin let you move between pages, or add items such as products, pages, and discounts.
You'll be more productive so you can spend time working on growing your business, and less time clicking around.
Here are a few examples of the different keyboard shortcuts you can use:
For a full list, take a look at our official documentation on keyboard shortcuts.
Consider this: Want to use shortcuts to automate certain tasks? Take a look at how to automate your small business using IFTTT.
4. Dig Through Your Store with Admin Search
If you're a store owner with tons of blog posts, products, pages, and more – this is for you.
With admin search, you can quickly find information within your Shopify store, from specific products, orders, and customers, to blog posts, storefront pages, and collections.
From your Shopify admin, click Search to open the search tool. You can also open the search tool by pressing the S key from anywhere in your Shopify admin.
For a full walkthrough, be sure to take a look at our official documentation on admin search.
5. Customize the Look and Feel of Gift Cards
If you’re on the Shopify Professional or Unlimited plan, you’ll be able to create gift cards for your store.
By default, Shopify generates a standard looking gift card product so that you don’t have to do any graphic design work yourself. But, that doesn’t mean you can’t customize them.
To change the appearance of the gift cards that customers receive, you need to:
In addition to changing the gift card image, you can make more complex changes to the gift card template, although these require a greater level of expertise.
Gift cards are a great way to sell more on your store - and with the holiday season quickly approaching, now's the time to get them set up to match the look and feel of your brand.
You can read more about customizing a gift card on the official documentation page for gift cards.
6. Enable Two-Step Authentication for Your Store
Keeping your store secure is very important – and that’s why two-step authentication is a great feature to enable for your store.
It's a lot easier than you think for someone to steal your password, especially if you use the same password on more than one website. With two-step authentication, Shopify will keep the bad guys out, even if they do get your password.
Once enabled, when logging in to Shopify, you’ll need to provide two things:
- the account password
- a single-use authorization (auth) code generated by a mobile app OR an SMS text message.
With this enabled on your Shopify store, even if a bad guy hacks through your password layer, he'll still need your phone or authorization code to get into your store.
For a full walkthrough on how to enable two-step authentication for your store, be sure to take a look at our official documentation.
7. Use the Secret Boss Key at Your Day Job
If you’re like some, you’re probably running your online store as a side project. Perhaps even, you spend time at your current job sneaking around working on your Shopify store.
And that’s why this secret boss key is important. Just log into Shopify and type boss. And just like that, your store will be disguised as an Excel spreadsheet.
Yeah, we've got you covered!
Conclusion
Now that we've taken a look at a few handy Shopify features, it's important to test them out. So go ahead, login to your store and start having fun with them!
Tucker Schreiber is an entrepreneur and content crafter at Shopify. He writes to inspire and educate readers on all things commerce.
Follow @tuckerschreiber
Original article and pictures take cdn.shopify.com site
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