1. Assess the market. Look through local business listings and call other errand running firms to get a quote for a fictitious job. Most will charge by the hour. You'll have a hard time getting your first client if your prices are high for the area you're trading in, so keep your rate close to the average. If you want to work out the average rate charged by errand-running firms in your area, add all the quotes you collect, and divide the figure you're left with by the number of companies you called.
3. Devise a special offer to launch your new business. You could offer the first half hour of your service for free to attract custom. Even if your first client is only offering a short job that won't make you much money on these terms, there's a good chance you'll get repeat business and your client will recommend you to colleagues if you do a good job.
4. Advertise your new errand running service in local business directories and on classified websites. If you have the budget, you could buy advertising space in local media to promote your offering. Producing and distributing posters and fliers to local businesses is also a good way of spreading the word about your new business.
5. Call local businesses to introduce yourself and the service you run. Explain your rates and leave your contact details. You should follow your call up with a letter and one of your filers.
Michael Roennevig has been a journalist since 2003. He has written on politics, the arts, travel and society for publications such as "The Big Issue" and "Which?" Roennevig holds a Bachelor of Arts in journalism from the Surrey Institute and a postgraduate diploma from the National Council for the Training of Journalists at City College, Brighton.
Original article and pictures take smallbusiness.chron.com site
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