среда, 5 августа 2015 г.

Out-Innovating Billion Dollar Companies on a Shoestring Budget

Out-Innovating Billion Dollar Companies on a Shoestring Budget
Out-Innovating Billion Dollar Companies on a Shoestring Budget

Big corporations might have the money and resources, but they often move slower, spend more, and take longer to bring an idea to market. That's when an entrepreneur's speed and scrappiness are a huge advantage.


Mark Aramli is the inventor and founder of BedJet: a Cooling, heating, and climate control system made just for your bed that lets you find your perfect sleep temperature.


In this episode of Shopify Masters, you’ll learn how he capitalized on all the advantages at his disposal to go up against billion dollar companies while self-funding his business.


“You don’t want to fight those big companies on a level playing field because you’ll lose. If the playing field is even, they’ll beat you every time.”


Tune in to learn


  • Prototyping tips from a NASA engineer.
  • How to tilt the playing field in your favor when competing against billion dollar companies.
  • What kind of products to bring to market when you are not technical.

Listen to Shopify Masters below…


Show Notes


Transcript



Original article and pictures take cdn.shopify.com site

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